Why Email Marketing Is the Most Powerful Tool to Growing Your Business
A few years ago I had no concept of holistic wellness. To me wellness meant the basic things. Go for your annual visits with your doctor. Try to eat *right*. Focus on getting some movement in a couple of days a week. I thought I was doing it right…until my mom was diagnosed with stage 4 breast cancer.
At first, I didn’t think about it too much. I thought – cancer has no rhyme or reason. It just happens. I knew there was a genetic component. But I never thought about how the environment may have impacted her.
After the initial shock settled, my mom was set on a path of absolute determination. She was going to beat the cancer. To her, this meant taking a sharp turn in her life. While undergoing regular treatments, she made big changes in her life.
She started changing the products she used at home to clean. She cut sugar from her diet. She began experimenting with plant-based diets. I didn’t think much of it. I thought that she was just trying to find a way to control a situation that was outside her control.
Then something changed. She sent me one of her books – talking about the impact of diet on cancer cells. Reading the book made me question everything I thought was good for me. I dove deep into the research. I found the same patterns with exercise, beauty products, and cleaning products.
My mom is one of the lucky people. She is now in full remission. Changing her diet and habits by no means cured her cancer. But, it did improve her health. It also changed my life from top to bottom. I began to understand that my idea of health was very incomplete. This was the first time that I began to understand holistic health.
Odds are, you have your own story for why you started your business. Regardless of what started you down this path, our desire is the same – to provide a path for a better way of living.
The problem back then was that there wasn’t a lot of information. Nowadays we have the exact opposite problem. The internet is full of information. Finding a way to make your voice heard can be hard. With so much competition, standing out is crucial.
Throughout the years, I’ve found that one of the best ways to stand out is through email marketing. Email marketing can help you:
- create engagement
- stand out,
- grow your business while providing helpful content to your audience.
Growing Your Business With Email Marketing
Whatever your expertise, digital marketing is crucial to growing your business. With new options for services and new products popping up every day, standing out is tricky.
A lot of people start a website, post a couple of blogs and try to find customers willing to take a chance with them.
The frustrating part?
You know you have something of value to offer people – you’re not sure how to get the word out.
One of the BEST ways to grow your business and spread your message is using email marketing.
There are things you can do today that will help you:
Grow your audience (i.e., sales)
Establish trust and authority in your field
Have your customer come to you
Yep, you hear me right – who doesn’t want their customers to find them?
Unless you have a big marketing agency on your payroll, you’re trying to figure this stuff out on your own. I see this with smaller businesses – even more established brands. Most don’t use email marketing.
What Is Email Marketing?
Email marketing is a form of direct marketing. Most people check their emails daily. Even better – emails are easier to collect than phone numbers. It creates a way to have a conversation with your *future* customers.
If you’re wondering whether you should invest time in email marketing the answer is yes. – if your goal is to become:
A trusted expert in your business
Build authority
Increase engagement with customers
Drive sales
Email marketing can help you establish three things better:
Educate your audience on services and products
Using CTA to schedule a consultation/buy a product
Drive sales
If you're in holistic health – email marketing can make a huge difference in your business. Health coaches, nutritionists, fitness experts and doctors all fall into the health and wellness industry. While more and more people are turning to alternative options, a lot of people are new to it. You have to start by establishing trust and authority with them.
One of the many ways you can do this is through emails. Emails will help you establish brand recognition. You can brand your emails, helping your customers recognize them and your voice. By providing high-quality content you become a trusted voice.
Email Marketing and Authority
Yoga and *downward dog* may now be mainstream, but holistic health is a deep rabbit hole of information. In the wrong hands, it can go very wrong. You want your customers to come to the right place – to you.
Email marketing will help you strengthen and build customer relationships. By providing high-quality information, they’ll start looking to you for information. This will establish you as an authority in your field.
Email Marketing and Social Media
Email marketing is an excellent way to reach your customers. 99% of consumers check their email daily.
A lot of brands and coaches focus only on social media platforms. With social media, if something happens to your account, all your followers disappear. The platform also owns everything you do on it.
With email marketing, you own the email list. This means no matter what happens, you hold on to your list. Algorithm change on instagram?
No problem – your leads all stay with you. No matter what, your business isn't relying on social media alone.
Email Marketing and ROI
Creating a direct line between you and your customer is great. What's even better is email marketing has an ROI of 4,400%. In case you didn’t know, ROI is a return on investment…in other words, 4,400% is a lot!
Email marketing averages $36 back for every $1 spent. This number alone should tell you how important it is for your digital marketing. Emails convert better than most forms of marketing.
How much better you may ask?
138% better. Those who buy products marketed through emails spend 138% more. They don’t only spend more either…60% of customers say they’ve purchased because of an email they got.
Email Marketing and Small Businesses
So by now, you’ve realized that the ROI is huge in email marketing. If you’re a small business it’s even more important to invest time to start an email campaign. It can make or break your small business.
This is because email marketing:
Is 40 times more effective than Facebook and Twitter combined in helping you get new customers
Drives customer acquisition and retention
Is more effective than social media in driving sales
Keeps in touch with those that want to hear from you
Keeps you at top of people's mind
Educate readers
Drive traffic
Gives Updates/announcement
If that wasn't enough, it will also:
- Increase sales,
- Get referrals
- Re-engage with customers you haven’t seen in a while.
Email Marketing and Website Traffic
Without email marketing, your customers have to visit your site to see what's new. This means they have to think about visiting your website. Most customers don’t think to visit to see if there is an updated blog or product.
With email marketing you can use email sequences to help with traffic. By tailoring emails to each user's preference –website traffic goes up. Including updates like new services or products encourages customers to click. This will bring them straight to your website.
Measuring Your Effectiveness
Email marketing allows you to personalize your content to fit your audience's needs. You can tailor your content to fit each person based on their preferences.
Email marketing gives you metrics on how your campaigns are performing. You can measure how effective your emails are. By understanding HOW your emails are performing, you have a better understanding of the needs and interests of your audience. This lets you make improvements and market smarter with each campaign.
Start an Email Campaign Today
Having a solid email strategy in place will only help you grow your business. It’s not only the sales but the amount of value you can give your customers. It’s super effective – but it’s also more personal.
It helps you establish a trusting relationship with your customers. Emails will help you gain traction with both your blogs and website. With its high return on investment, emails create a win-win situation. You get sales and engagement – They get value and your expertise.
Getting started with an email campaign can feel intimidating. The great part is that most email campaigns are automatic once created. You are looking at an initial investment followed by occasional maintenance. It's a pretty low-maintenance kind of relationship.
If you’re ready to grow your business with a deep dive into your email marketing strategy, schedule a call here.
